Swatch Join Hands With Tmall To Start [Swatch Tmall Super Brand Day] Together!

On January 12, Swatch, a world-famous fashion watch brand, joined hands with Tmall to create an online and offline Swatch Tmall Super Brand Day Ceremony for Chinese fans. The theme of this event is ‘Exploring the World of Swatch’. The super-popular idol Wang Junkai made his debut as the spokesperson for Swatch’s global brand image just announced. Carnival online and offline with fans all over the world, and explore the dynamic and interesting watch world of Swatch.

The opening ceremony of Swatch Tmall Super Brand Day Ceremony

   As an online shopping mall under the Chinese e-commerce giant Alibaba Group, Tmall is China’s leading online comprehensive shopping platform. It is a virtual shopping mall with over 100 million users and can provide consumers with a unique and customized online shopping experience.

Swatch’s global brand image spokesperson Wang Junkai unveiled the Swatch Tmall Super Brand Day Ceremony

   The celebration of Swatch Tmall Super Brand Day was grandly opened at the Swatch Peace Art Center. It is not only a landmark building in Shanghai, but also a monumental building and focal point of Chinese contemporary art and culture. Since its opening in 2011, Swatch Peace Hotel Art Center has introduced a unique operating concept that integrates hotels, artist studios and retail to create a unique creative space.

Mr. Gonzalo De Cevallos, Global Chief Operating Officer of Swatch, Ms. Molly Gu, Vice President of Swatch China, and Wang Junkai, global brand image spokesperson

   Taking this opportunity, the celebration of Swatch Tmall Super Brand Day was also staged in this iconic art center, creating surprises on each floor, conveying the spirit and positiveness of Swatch’s continuous pursuit of fun life The rebellious personality charm leads consumers into a new world of East and West cultures.

Carlo Giordanetti, Swatch’s Global Creative Director, unveiled a special watch from the Swatch Peace Art Hotel 2018

   At the same time, the Swatch Tmall Super Brand Day Ceremony also created rich consumer interactions and perfectly integrated the virtual world with the real world. Lucky fans who participated in the online interaction of Swatch Tmall’s official flagship store and successfully completed all tasks during the warm-up period of the event will have the opportunity to win two nights of free accommodation in the art suite of the Swatch Peace Art Center.
   In addition, consumers can also participate in the design and voting activities of the special watch of the Swatch Peace Art Center in 2018 on the official flagship store of Swatch Tmall online, and have the opportunity to purchase limited-edition watches of artists for limited time and 12 Swatch Chinese New Year Zodiac Watch from the Year.

Swatch brand executive and global brand image ambassador Wang Junkai took a group photo with Tmall partners

   Swatch Tmall Super Brand Day is a day to explore brand value-both in terms of material consumption and cultural exploration. Like Tmall, Swatch, always creative, attaches great importance to the transmission of outstanding quality, the spirit of continuous exploration and rich emotional expression, and will further promote this innovation and cooperation. Welcome to the exciting world of Swatch!

Tissot’s 160th Anniversary Time Feast Chen Xiaodong Performs Tissot Extraordinary Moment

Popular in more than 160 countries all over the world, Tissot watches that have passed 160 years of eternal mileage, was born in 1853, the Swiss watch town-Leloc. Adhering to the brand tenet of “Extraordinary Creativity, Originating from Tradition”, it has continued to have unique features and styles for more than 100 years since its establishment to meet the different needs of watch lovers. Based on a long history of watchmaking craftsmanship and tradition, it demonstrates multiple specialties that keep pace with the times, and has an endless stream of creative footprints all over the world. It has an unrivalled leading position in the watch market. To celebrate and share this joy, many antique watches from the Swiss Tissot watch were specially brought to Taiwan for display. In order to celebrate the grand opening of the 160th anniversary of the Tissot watch, the superstar Chen Xiaodong was invited to Taiwan for a perfect interpretation of more than one Century comes from the tradition of extraordinary creativity.

  Chen Xiaodong wears TISSOT Heritage Navigator 160th Anniversary 18K Rose Gold Limited Edition Watch at the 160th Anniversary Press Conference Press Conference

TISSOT Heritage Navigator 160th Anniversary 18K Rose Gold Limited Edition Watch, Suggested Price: NT $ 259,900.

“ Chen Xiaodong ” superstar charm hits Taiwan, incarnates a modern gentleman, interprets the extraordinary momentum of Tissot watches

 On the day of the event, Ether’s regret rumbling sounded to kick off the wonderful event. To celebrate the important milestone of the 160th anniversary of the Tissot watch, we especially invited Chen Xiaodong, the emperor of the Northern Zhou Dynasty, who perfectly interpreted the domineering and tender feelings in the Lanling King drama, as the guest of the 160th anniversary watch opening ceremony. Superstar Chen Xiaodong showed his irresistible personal charm, wearing the ‘TISSOT Heritage Navigator Pilot 160th Anniversary 18K Rose Gold Limited Watch’ incarnation of a modern gentleman, leading the guests on the scene to unveil the mystery of Tissot’s century-long history and enter Tissot A century-old gallery, looking back at the extraordinary Tissot moment.

 Guests gathered at the press conference, including: Mr. Francois Thiébaud, President of Tissot Watch Global, Mr. Francois Thiébaud, Peter Szabo, General Manager of Swatch Group Taiwan Branch, and Li Qian, Deputy General Manager of Tissot Watch Taiwan. Together with the superstar Chen Xiaodong, the “Tissot Cube”, which was heavily invested in the watch exhibition, jointly launched a grand launching ceremony, launched the classic heritage of Tissot’s 160 years of glory, and greeted the brilliant vision of the new stage of Tissot.

          The launching ceremony of Tissot’s 160th anniversary commemorative watch ‘Tissot cube’.

Tissot 160th Anniversary Feast “ 3 ” Ximenmen

 At the event site, the President of Tissot Watch was a special guest of today’s event, Chen Xiaodong, and presented a ‘TISSOT T-Complication Squelett 3D Hollow Watch’ with a ‘champion’, which presented the brand’s innovation and traditional value, highlighting the Tissot has 160 years of expertise in the art of watchmaking. This watch belongs to the T-Complication series. This series won the championship of the ‘Enterprise Classic Timepiece’ in the 2013 International Timekeeping Competition. It is also the second time that Tissot won the ‘Enterprise Classic Timepiece’ in the International Timekeeping Competition. Field with tourbillon) champion throne. While celebrating the 160th anniversary of Tissot, and sharing the joy of winning the International Time Trial Championship twice, I also wish Chen Xiaodong, who is close to ‘good’ things, to get more recognition in singing and drama, then Create a peak!

In a perfect interpretation of ‘Langling King’ Chen Xiaodong from the Northern Zhou Emperor Wu, in order to thank the brand for such a valuable gift, especially for the CEO of Tissot watches through time and space, bringing back the crown of the emperor as the ceremony of the 160th anniversary of Tissot watches. Blessing Tissot watches continue to dominate the watch market with the imperial trend, and they wear the ‘TISSOT Heritage Navigator 160th Anniversary 18K Rose Gold Limited Edition Watch’ on the day of the event. The perfect combination of sophisticated craftsmanship, professional watchmaking technology and fashion The body, combined with the design of the world’s 24 time zone, symbolizes the expansion of the layout to the world as a leader, echoing perfectly.

     Chen Xiaodong, Tissot Watch Taiwan Deputy General Manager Anisa and Tissot Watch Global President Mr. Tian Bao held a watch donation ceremony.

       TISSOT T-Complication Squelett 3D skeleton watch, suggested price, NT $ 58,000.

Tissot 160th Anniversary Watch Exhibition Centennial Classic Time Gallery

 Tissot’s long history and complete product production line can almost be said to be a ‘national watch’ in Swiss families. In order to celebrate the 160th anniversary of the brand, Tissot watches are specially transported from the museum of Le Locle, the place where the watch factory originated. Fourteen precious antique watches are air-conditioned to be displayed on the 8th floor of Shin Kong Mitsukoshi A9 Hall for four days. Take the brand story as a tribute, share and witness the 160-year history of Tissot watches. The Tissot Watch 160th Anniversary Watch Exhibition exhibited a century-old classic time corridor, which perfectly witnessed the legendary time of Tissot Watch, and also presented the most gorgeous time feast for the 160th anniversary milestone. The exhibition time on the 8th floor of Shin Kong Mitsukoshi A9 Hall is from 11/14 to 11/17. Friends who like Tissot watches are invited to come and appreciate it.

    Tissot 160th Anniversary Watch Exhibition

Zenith Columbus Watch Creates A Major Milestone In Mechanical Watchmaking

In the 15th century, the brave and fearless explorer Columbus did not take the unusual coastline, determined to face the challenge, and became the first person to go deep into the vast ocean. As a tribute, ZENITH has named this highly complex watch with its name, while proudly demonstrating a great achievement in the field of modern timepieces, which was derived from five years of hard research and development.

Columbus watch a major milestone in mechanical watchmaking

 The Academy 8804 manual winding movement contains 45 jewels, vibrates up to 36,000 times per hour, has a 50-hour power reserve, and is equipped with a unique gyroscope system to ensure that the adjustment mechanism is always perfectly level. The system consists of a frame of 166 parts, while an ordinary tourbillon has only about 66 parts, 10 conical gears (including 6 spherical gears), and 6 spherical bearings. The 45 mm diameter case is available in white, rose gold and yellow gold, and is equipped with curved double-sided anti-glare sapphire crystal glass. The top of the gyroscope system is covered by a separate curved sapphire crystal glass. The legible silver dial is decorated with barley grain patterns.

 The off-center hour and minute dial is set at 12 o’clock, which corresponds to the gyroscope frame. The small second hand is displayed at 9 o’clock, and the power reserve indicator is set between 2 and 4 o’clock. Extending the fan surface. Faceted hands, appliquéd numerals and hour markers are made of blue steel. Finally, this timepiece combines a handsome appearance and revolutionary technology with a black alligator strap and 18K gold tri-fold clasp. The retail price in the Chinese market is 1,412,000 yuan; the global limit is 25 pieces.

Paul Picot: Customize A Commemorative Watch For Inter Milan

A special event worthy of this special watch. The highly respected Italian football club FC Internazionale has selected Paul Picot to produce a special watch for him. This watch must have excellent functions while reflecting the value orientation and years of the world-renowned club. Tradition. This watch is Paul Picot Technograph F.C. Internazionale.
FC Internazionale’s legendary success is unparalleled: he has won fifteen times in the Italian Football Championship, three times in the UEFA Cup, two times in the UEFA Cup and two times in the World Cup. Inter Milan has nothing to do The question is whether it is the most successful football club in Europe or the only Italian club that has never been relegated to the second division since its establishment. It is not only these countless successes that shape the myth of Inter Milan, but also the emotion and love that this club carries.

Emotion and love also represent Paul Pico’s watch. ‘The noble details’ is the highest philosophy of the brand’s watch design, and every watch perfectly reflects this purpose. Paul Picot Technograph F.C. Internazionale is one of the finest examples. He perfectly combines great watchmaking skills with original designs, in other words, embodies emotion and love. This watch features an impressive stopwatch design. It consists of a dual dial with hour and minute displays in the center of the dial. On the upper dial, F.C. Internazionale’s logo for the anniversary of Inter Milan is a combination of gold, black and blue.

The real-time seconds and minutes of the stopwatch function are on the lower dial and on the two half-moon-shaped large counters. Small seconds can be read at the nine o’clock position on the left. The short end of the hand (the end that acts as a balance) indicates the first thirty seconds of the inner circle, then disappears behind the central dial at twelve o’clock. From this moment on, the long end (arrow end) of this watch hand then functions as a second hand and is displayed on the outer circle for thirty seconds. This is the role of this complex system. Thirty seconds later, at the end of the sixtieth second, the arrow disappeared behind the central dial at twelve o’clock. At three o’clock, there is a thirty-second timekeeping device with the same function. The only difference is that the first fifteen seconds are displayed on the outer circle and the next fifteen seconds are displayed on the inner circle. This Inter Milan watch uses a sturdy stainless steel case, 18K rose gold or white gold, with the inscription ‘1908 – 2008 Cento Anni Inter’ (on the bezel), representing that this watch is a gift to this legendary club .

Technograph F.C. Internazionale is designed and produced by Paul Picot. It is limited to one hundred rose gold models, one hundred platinum models and two hundred and eight stainless steel models. Each watch is numbered, further demonstrating that this watch is unique. This exquisite watch will debut in the Swiss BASELWORD Basel world in 2008.
Source: PaulPicot