Iwc Opens Pop-up Store In Amsterdam Schiphol Airport
In March 2018, IWC opened a pop-up store at Amsterdam Airport Schiphol. This is the first store in the world to celebrate the brand’s 150th anniversary. Today, travelers traveling through Europe’s third-largest airport can discover the exclusive selection of IWC’s six iconic timepieces: Portugal, Pilots, Portofino, Marine Timepieces, Engineers, and Da Vinci.
In 1868, American watchmaker Florentine Ariosto Jones traveled to Schaffhausen, Switzerland, where he founded IWC. His goal was to combine modern American manufacturing methods with traditional Swiss craftsmanship. Craftsmanship created the best pocket watches of the time.
Edwin de Vries, Scandinavian Brand Manager of IWC Benelux & Scandinavian Brands, said: ‘The Amsterdam Pop-up Store in Amsterdam focuses on the inspirational story of the brand’s founder, his entrepreneurial spirit and his relentless pursuit of excellence It has shaped IWC. This store has created an open and welcoming atmosphere where visitors can trace back to the early days of IWC and discover the most representative brand timepieces. ‘
IWC Pop-up Store is located in Terminal 2 of Amsterdam Airport Schiphol. It covers an area of 139 square meters and is divided into two floors. It has a library, lounge area and bar. Visitors can enjoy refreshing drinks on request. The pop-up store is jointly operated by IWC and its Dutch retail partner Gassan.