Exceeding The Limits, Exploring Never Stopping, Bell & Ross 2018 Baselworld New Exhibition

Shanghai-On September 6, 2018, Bell & Ross held a ‘Beyond the Limits’ tour in Shanghai and the new appreciation of the Basel Watch Fair 2018. Bell & Ross presented a number of 2018 forward-looking timepieces at the event, demonstrating the brand’s spirit of continuous challenge and beyond limits.

   As a world-renowned watch brand, Bell & Ross has continuously pursued the Searchof Extremes since its inception, exploring the land, sea and air fields with extraordinary watchmaking techniques. In 2018, Bell & Ross continued to play the spirit of pursuing the limit and continuously challenging, actively exploring, combining the latest technology and the unique design process of the brand, adding more new members to the brand’s sea, land and air series, and more on the road of exceeding the limit further. Mr. Tang Zhiwei, Managing Director of Bell & Ross Asia, and Ms. Zhu Xuanhua, General Manager of North Asia attended the event, sharing with the guests the latest information on the brand and the latest timepieces of the 2018 Extreme Series.

   Bell & Ross has been drawing inspiration from the aviation industry and flight instruments. While pursuing excellence, we also continue to surpass ourselves. With a clear and easy-to-read dial design, professional and rigorous Swiss watchmaking technology, we create professional watches with stable performance for professionals in different fields. At the event, Mr. Tang Zhiwei, Managing Director of Bell & Ross Asia, shared the brand’s history and craftsmanship with the guests. He said: Specially adjusted to four major design areas, to produce and develop multiple watches with reliable functions and unique styles. While ensuring the readability, functionality, reliability and accuracy of watches, we are also actively exploring other areas. Keep pushing the limits and surpassing yourself. ‘

   At this tasting, Bell & Ross displayed new watches in 2018 in a variety of forms, wonderful professional drone flight shows, military-style watch displays, brand elements that can be seen everywhere, covering sea, land and air. Big field. Ms. Zhu Xuanhua, the general manager of the brand North Asia, introduced the new masterpiece of Bell & Ross in 2018. She said, ‘We are very happy to show you our new products. At the same time of innovation, it also continues to strengthen the exploration and cooperation in the field of racing and diving. Whether it is the latest BRRacingBird watch, Heritage classic nostalgia series, RS18 series inspired by Renault racing chassis, or Diver series The newest members. They both demonstrate Bell & Ross’s continuous pursuit of trends and beyond limits. ‘

   At the event, the guests not only personally experienced a series of new Bellace timepieces, but also actively participated in interactive experiences. Through drone flight demonstrations and simulated flight driving, they learned more about the brand’s history and DNA while inspiring potential. Challenge yourself and go beyond the limits with the brand.

Aspiring Lingyun (TheAir)
   Bell & Ross’s adventure begins in the cockpit. Its clock design inspiration is directly derived from the golden age of flight instrumentation and aviation. The entire aviation history is providing powerful inspiration for Bell & Ross.

   This year, Bell & Ross once again challenged itself and launched the new BRRacingBird watch. The collection is inspired by the brand’s own BRBird aircraft. While the watch continues the aesthetics of Bell & Ross design aircraft, the dial, bezel and strap are the same as the aircraft tail and decorative elements depicting aerodynamic lines, while the date window shows three numbers directly drawing on flight instruments. Limited edition BRV1 and BRV2 RacingBird watches with unique graphic design and style, opened a new chapter of the brand’s adventure, interweaving Bellex with aviation history, performance, top professionals and passion.



Speed ​​Passion (TheLand)
   In 2018, Bell & Ross continued to strengthen its cooperation with RenaultSportFormulaOne ™ Team to fully demonstrate mechanical engineering, watchmaking and innovative technologies.

   Bell & Ross launched three new R.S.18 chronographs inspired by Renault’s new single-seater racing chassis. All timing function color styles are inspired by the unique and highly stylized aesthetics of motorsports, circuits and racetracks. In order to celebrate the French Formula One Grand Prix again, the BRV2-94R.S.18 chronograph is especially launched. Its black rubber strap is decorated with three red, white and blue stripes of the French flag. The yellow and black color of the carbon fiber dial echoes the spot colors of the Renault Formula One team and pays tribute to motorsport.




The Sea Snorkeling (TheSea)
   The ocean is a mysterious and fascinating world. Bell & Ross strives to combine exquisite aesthetic design and superb watchmaking technology to expand the mechanical watchmaking process to new fields.



   Following the launch of the BR03-92Diver, the first square diving watch in 2017, two new members were added to the collection in 2018: BR03-92DiverBlue and BR03-92DiverBronze. The former is based on the blue color that symbolizes the boundless ocean, and the iconic square case of the BR series makes people instantly feel the call from the sea. The BR03-92 DiverBronze bronze case, limited to 999 pieces, will form a unique patina over time. The back cover is engraved with the diver’s engraved logo and the old craft leather strap is retro and elegant. The two BRDIVERs have a water resistance of 300 meters, meet and exceed the ISO6425 standard, and meet the stringent requirements of extreme environments.