On January 12, Swatch, a world-famous fashion watch brand, joined hands with Tmall to create an online and offline Swatch Tmall Super Brand Day Ceremony for Chinese fans. The theme of this event is ‘Exploring the World of Swatch’. The super-popular idol Wang Junkai made his debut as the spokesperson for Swatch’s global brand image just announced. Carnival online and offline with fans all over the world, and explore the dynamic and interesting watch world of Swatch.
The opening ceremony of Swatch Tmall Super Brand Day Ceremony
As an online shopping mall under the Chinese e-commerce giant Alibaba Group, Tmall is China’s leading online comprehensive shopping platform. It is a virtual shopping mall with over 100 million users and can provide consumers with a unique and customized online shopping experience.
Swatch’s global brand image spokesperson Wang Junkai unveiled the Swatch Tmall Super Brand Day Ceremony
The celebration of Swatch Tmall Super Brand Day was grandly opened at the Swatch Peace Art Center. It is not only a landmark building in Shanghai, but also a monumental building and focal point of Chinese contemporary art and culture. Since its opening in 2011, Swatch Peace Hotel Art Center has introduced a unique operating concept that integrates hotels, artist studios and retail to create a unique creative space.
Mr. Gonzalo De Cevallos, Global Chief Operating Officer of Swatch, Ms. Molly Gu, Vice President of Swatch China, and Wang Junkai, global brand image spokesperson
Taking this opportunity, the celebration of Swatch Tmall Super Brand Day was also staged in this iconic art center, creating surprises on each floor, conveying the spirit and positiveness of Swatch’s continuous pursuit of fun life The rebellious personality charm leads consumers into a new world of East and West cultures.
Carlo Giordanetti, Swatch’s Global Creative Director, unveiled a special watch from the Swatch Peace Art Hotel 2018
At the same time, the Swatch Tmall Super Brand Day Ceremony also created rich consumer interactions and perfectly integrated the virtual world with the real world. Lucky fans who participated in the online interaction of Swatch Tmall’s official flagship store and successfully completed all tasks during the warm-up period of the event will have the opportunity to win two nights of free accommodation in the art suite of the Swatch Peace Art Center.
In addition, consumers can also participate in the design and voting activities of the special watch of the Swatch Peace Art Center in 2018 on the official flagship store of Swatch Tmall online, and have the opportunity to purchase limited-edition watches of artists for limited time and 12 Swatch Chinese New Year Zodiac Watch from the Year.
Swatch brand executive and global brand image ambassador Wang Junkai took a group photo with Tmall partners
Swatch Tmall Super Brand Day is a day to explore brand value-both in terms of material consumption and cultural exploration. Like Tmall, Swatch, always creative, attaches great importance to the transmission of outstanding quality, the spirit of continuous exploration and rich emotional expression, and will further promote this innovation and cooperation. Welcome to the exciting world of Swatch!